Sunday, September 27, 2009

Advertising: Adequate Provision

An alternative way to release all of the risk information and details about the medication; is through an adequate provision which is a law from the FDA. The law requires for the ads to include only the most important risk information if the ads. Also, advertising for the consumers on how to get the full FDA-approved prescribing information, which has all the drug's risks. Realistically thinking, are we that prone to go educate ourselves? I would think so; I would like to say yes, we are talking about our health. Whether a consumer is actually going to do research on a prescription drug is debatable and unsure. Seems that we only hear what we want to hear and then run to into the doctor's office and tell the doctor what we feel we need. The consumer may say, according to the ad, I have the "exact" same symptoms and I need this certain prescription. The advertisement can mistakenly lead the consumer to believe that they are now "educated" in the medicine that they need. That in turn can persuade the doctor into prescribing something that is either too strong or not what they exactly need, in fear of loosing a patient. It is said that knowledge can be dangerous, "the more we know the more we ask". By no means am I persuading ignorance, but it seems that if we are not willing to educate ourselves in our medical condition and symptoms, and our willing to base our total decisions or recommendations based on an advertisement then we should just allow the experts to their jobs. Looking after the consumer’s benefits is one of the primary reasons why the FDA was created in the first place. Even with that comment and idea, it seems kind of controversial. Doctor’s refrain from prescribing it to just any patient; yet their private practice goes down the drain because he failed to listen to his patients?

No comments:

Post a Comment